The Caribbean represents a population of over 35 million people. The peculiarity of these markets is based on the huge atomization and cultural diversity among its islands. Income power ranges from the lowest in America, like Haiti, to the highest in the world, like Bermuda or Grand Cayman.
This diversity sets a commercial challenge for any company who desires to enter these markets, but at the same time the region offers very attractive markets with high consumption level and opportunities for long term run.
The Central American Region represents a population of over 40 million people, with the following countries: Guatemala, Belize, El Salvador, Nicaragua, Honduras, Panama and Costa Rica. Even though they can be grouped as one, there are certain particularities for each market that makes every market unique.
Entering this region represents another challenge for every company, and is more than just crossing a border. English is only accepted as the primary language for negotiations by a small group, the vast majority requires communicating in their native language.
Despite these restrictions the region has a big potential for growing business and positioning them in the long term.
The countries of South America, such as Argentina, Uruguay, and Brazil are leaving behind a socialist / protectionist type of governments, to open up to the world markets.
The adjustment of exchange rates means that today an opportunity is created for importing consumer goods, which were almost voided by protectionist policies of previous governments.
South America is now a continent of opportunities. We are here. We can generate new markets for your products.
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